Breakthrough in mobile TV companies scramble triple play "cake" - Triple Play, bottlenecks, mobile TV - Communications Industry
With the advent of 3G, bandwidth conditions improve, update hardware devices, mobile TV will be faster and more clearly into people's lives. Mobile phone network in the concept of carrying and ground cover, stir crazy by the market close, the mobile TV or set off a wave of new wave. New opportunities
triple play
Mobile TV with portable, mobile, privacy, and interactive communication advantages, adapted to modern requirements for the entertainment media, which represents the direction of television media. But mobile TV is a cross-industry, cross-media integration based business, so the development process very difficult.
Radio and television sector and the telecommunications sector-led mobile TV voice of the dispute, resulting in mobile television, mobile operators has been that the most potential "trump card" has been slow to progress, CNNIC issued recently by the Chinese mobile media research report mentioned that mobile TV penetration rate reached only 3.8%. However, with the 3G network construction, operation and SARFT CMMB mobile TV industry's effort to promote mobile TV industry has tremendous opportunities for development.
3 afternoon of 22, China Mobile Widely disseminate the joint, jointly announced the official business of its mobile TV service. A year ago, China Mobile and CMMB national carriers signed a wide spread of mobile multimedia Radio and TV Business Cooperation Agreement to jointly promote the function with CMMB TD-S CDMA mobile phone Development. Up to now, has been opened in 27 provinces and cities in mobile TV business with over 303 cities above the prefectural level city.
According to China Mobile introduced the formal business of the business, the support of the business phone has been accumulated Sell 845 000 units, is expected to support the business during the year as many as 67 mobile terminal section. The future of China Mobile as mobile TV set over 500 million users of the development goals. This means that mobile TV will become the exclusive China Mobile TD important business.
Three major bottlenecks still
3G Mobile TV is a feature of business applications. As the mobile terminal of portable, mobile TV business with a wider than normal television's influence, national telecommunications and broadcasting network operators are trying to become a new growth point. As a non-molding industry, the development of mobile TV in China is confronted with many difficulties.
First, the terminal is still scarce. Compared with traditional TV, mobile TV can be defined as "compensatory media." However, small screen, mobile phone battery is weak it is difficult to address the shortcomings. Because the screen is small, so mobile TV will never achieve the bedroom TV's television ratings; because of weak cell phone battery, so continuous TV viewing time is limited. Therefore, for mobile TV, the effect of audio-visual communication experience is definitely not its position.
Second, television is more difficult to change user habits. People are very used to passively accept the big-screen TV viewing experience, the huge concentration to the mobile phone screen screen, really does make many people uncomfortable.
Third, the contents of resources are still inadequate. Currently placed in front of mobile TV operators the biggest problem is not "pay", but mobile TV business model of what business to locate, mobile TV has what is worth money or look at the contents of the common people.
Reason, some experts pointed out that mobile TV to get a real large-scale promotion, must be, and three different 3G standard operator cooperation, which is 3G and mobile TV services in the promotion are extremely beneficial.
Full sprint mobile TV handset terminal manufacturers
Broadcasting and telecommunications support to senior regulators, policy for the current triple play from the new business model has opened a new page, from telecom operators to consider how to integrate a wealth of radio and television content resources for nurturing water gate consumption growth. Echoing the official business and mobile TV, the phone companies have increased R & D progress of mobile TV terminals, mobile TV started fighting for the cake. It is understood that China Mobile's mobile TV business into the camp to accommodate Dopod , Samsung, Huawei, ZTE, Motorola, Yulong Coolpad, Lenovo Mobile, LG, Haier, Hisense, Sharp, Jin, Eastcom and Hong Kong Toshimichi of 14 handset manufacturers.
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